Month: March 2021

How about Kuaishou influencer marketing?

The new economy of China’s Internet influencers is speeding up, the number of MCN institutions across the country is also increasing, and Internet influencer’s influence is constantly expanding. Internet influencer live streaming with goods has become the main channels of brand sales, and 60% of business sales come from live streaming. The traffic and discourse
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How much do you know about Xiaohongshu marketing?

Founded in 2013, Xiaohongshu has grown into the world’s largest consumer word-of-mouth library and community e-commerce platform in just four years through deep cultivation of UGC (User Generated Content) shopping sharing community. It has become an essential “magic shopping tool” for more than 50 million young consumers in more than 200 countries and regions. According to statistics,
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How to carry out effective marketing with the help of Bilibili content curators?

Bilibili starts from ACG (anime, comics and game ) and has the best ACG atmosphere. Of course, Bilibili is looking for a wider space, the platform content is more than ACG, and there are more than 20 divisions, Bilibili is accepting all kinds of users of various preferences, and food, beauty makeup, film and television,
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How to work with Weibo influencers in China?

In China, social influencer marketing has become the most important part of brand marketing strategy. Facing a wide range of products and businesses with different qualifications, Chinese consumers usually go to the Internet in advance to investigate the products they want to buy, so as to understand most consumers’ evaluation of the brand or product.
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How to use Youku for Network Marketing?

As the largest digital entertainment platform in China, Youku’s content system is composed of four main content matrixes of drama, variety show, film and animation, and eight vertical content groups of information, documentary, culture and finance, fashion life, music, sports, games and self channel, with the largest content library in China. More than 80% of
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How to advertise on Iqiyi–Chinese online video platform?

China’s advertising industry has been changing with the progress of media and technology. Under the background of big data in the Internet era, Internet TV advertising has gradually become the dominant market. “2020 China Internet advertising data report” shows that in 2020, Internet advertising has maintained a growth trend of 13.85%; the scale of Internet
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How to successfully reach your Chinese Consumers with Zhihu?

Zhihu, a high-quality Q&A community on the Chinese Internet and an original content platform gathered by creators, was officially launched in January 2011 with the brand mission of “enabling people to better share knowledge, experience and opinions and find their own answers”. With a serious, professional and friendly community atmosphere, unique product mechanism and structured
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How to use Douyin short video to get Chinese customers?

Douyin is a short video social software incubated by Toutiao today. It was launched in September 20, 2016 and is a music short video community platform for all ages. Users can make the video more creative through the speed of video shooting, original special effects, filters, scene switching and other technologies. Douyin is mainly composed of electric and
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How to grasp the emerging sports nutrition market opportunities in China?

In China, the sports nutrition market has amazing development potential. Between 2011 and 2016, global sales of sports nutrition food increased by 70% year on year. In 2016, the sales of sports nutrition food exceeded $15 billion, US was $8 billion and Europe was $4.5 billion. It can be seen that the overall development of sports
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Chinese cosmetics is on the rise

In the past, the beauty market has been occupied by foreign brands for a long time. Chinese consumers’ perception of domestic brands is cheap and poor in quality. Nowadays, the beauty makeup of Chinese products has sprung up and has been in unprecedented fashion, which is in sharp contrast with the inherent impression. Previously, due
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