Month: June 2021

The market potential of low alcohol drinking for Chinese women is huge

2020 is the year when the low alcohol liquor circuit starts to break out in an all-round way. Entrepreneurs of low alcohol liquor brands define brands with precise demands, which has moved young people. It is understood that the play volume of the topic “drinking for girls” on Douyin exceeds twenty million, and the topic
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China livestreaming commerce

With a holder and a mobile phone, almost any place can be turned into a live steaming room in an instant. “Live streaming commerce” has set off an unprecedented wave on China’s Internet. In China, in addition to business and professional anchors, there are also Internet Celebrities, well-known ordinary people and even local government officials who personally do
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Current situation of health supplements in China

Driven by consumption upgrading, people’s beauty habits have gone from basic beauty and skin care to medical beauty, oral care, diet management and other fields, especially the current oral beauty product market has shown a hot trend. In Japanese market, health supplements cover almost all categories, including supplements, tablets, oral liquids, beverages, snacks, etc. According
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Something about outdoor sports products market in China

In China, outdoor sports such as hiking / walking, leisure and fitness mountaineering and camping are more popular with consumers. The main reason is that the intensity of the three sports is moderate, the requirements of the venue are low, and the time cost and economic cost of the sports are low. Due to China’s
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How do overseas brands enter Xiaohongshu?

According to the official data of Xiaohongshu, by the end of 2020, more than 650000 brands have entered Xiaohongshu, of which 17% have more than 5000 fans. In the first quarter of this year, the number of non beauty industry brands such as shoes, boots, bags exceeded the number of traditional industry brands of Xiaohongshu
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Something about Bilibili

BiliBili was an ACG (animation, comics, games) content creation and sharing video site in its early days. After more than ten years of development, BiliBili has built an ecosystem that continuously produces high-quality content around users, creators and content. BiliBili covers more than 7000 interested multicultural communities. It won the first place in the list
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What are the conditions for opening a shop on Tmall Global?

As Alibaba’s cross-border e-commerce platform, Tmall Global is committed to providing Chinese consumers with global imported goods and direct overseas lifestyle. At the same time, Tmall Global is also the preferred platform to help overseas brands directly reach Chinese consumers and establish brand awareness and consumer insight. So far, more than 29000 overseas brands from
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What do you know about Weibo——China’s social platform?

Weibo is one of the main social platforms in China. Based on the user relationship, users can access through a variety of mobile terminals such as PC and mobile phone, and realize the real-time sharing, dissemination and interaction of information in the form of text, picture, video and other multimedia. In China, Weibo has almost become a
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China’s localized digital marketing makes overseas enterprises promotion more intelligent and efficient

In the Internet era, who has a reputation on the Internet, who can occupy the dominant marketing position, can achieve the success of the Internet era. Nowadays, in China, there are many enterprises that use digital marketing to quickly enter the public view and gain a large number of brand fans, such as the Perfect
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Baidu PPC helps overseas enterprises expand business in China

According to statistics, when people are looking for solutions to things, about 60% of them will choose the Internet, and the proportion of search engines is quite high. In search engine results page, ordinary people will only browse the results of the first three pages. Generally speaking, more than 90% of the people will first
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