In the Internet era, who has a reputation on the Internet, who can occupy the dominant marketing position, can achieve the success of the Internet era.
Nowadays, in China, there are many enterprises that use digital marketing to quickly enter the public view and gain a large number of brand fans, such as the Perfect Diary, Geoskincare, Florasis and so on. In such a social environment, small brands can be quickly accepted and purchased by the public by seizing the opportunity, doing a good job in brand positioning and choosing appropriate marketing methods. Of course, it is also a good opportunity for foreign brands who want to enter the Chinese market.
Speaking of digital marketing, we are familiar with PPC and SEO, because its development is relatively early, although there are many new marketing methods, this two ways still play a very important role. For example, Baidu PPC, 360 PPC, Sogou PPC are more popular with Chinese enterprises. It’s a common phenomenon that new ways will always take the lead for a period of time.
In China, social media marketing is in a state of intense competition, WeChat moments advertising, official account advertising, and minil program advertising; weibo advertising; Douyin advertising; Zhihu advertising has huge traffic, high exposure rate, accurate crowd classification and obvious promotion effect.
Of course, some enterprises with sufficient budget can also advertise on Tencent, Youku, Iqiyi and other video softwares, such as pictures, video ads or live person oral ads in TV dramas, movies and variety shows, which repeatedly convey brand information to the audience and leave a deep impression in the minds of consumers. This is what Vipshop now does.
For the more competitive marketing, the effect is the best, but it is not suitable for all enterprises. At this time, you should find another way. For example, you can get unexpected gains by doing publicity on China’s four major portal websites (Tencent, Sina, Sohu, Netease).
In addition, in China, stars and Internet influencers have great influence. Consumers are easy to buy products recommended by stars or Internet influencers, so the marketing of influencers is in full swing. Douyin, Kuaishou, Weibo, Xiaohongshu, Bilibili are the main promotion platforms for the internet influencers. The hot products are mainly cosmetics, skin care products, clothing and so on.
No matter which form of advertising, is a necessary means to enter the Chinese market for overseas enterprises. Products that are not well known are often difficult to be found even if the quality of products is good. www.winoutinchina.com, this is a digital marketing platform specially designed to help foreign small and medium-sized enterprises enter the Chinese market. For enterprises who intend to put advertisements in China, but do not know the specific Chinese advertising process and various types of advertising objects, they can find the appropriate solutions on this website.