Olive oil is the natural oil extracted from olive fruit, known as “liquid gold”, “Queen of vegetable oil” and “Mediterranean manna”.
Among the major olive oil producers, Spain accounts for about one third of the world’s total, Italy accounts for one fourth, Greece accounts for one fifth, and other oil producing countries include Tunisia, Turkey, Syria, Portugal, France, Egypt, etc. Italian olive oil production ranks behind Spain, but its number of oil mills is several times than that of Spain, so it becomes the largest olive oil exporter.
For a long time, soybean oil, palm oil, rapeseed oil and peanut oil have dominated the consumption of edible oil in China, accounting for nearly 90% of the total consumption. Olive oil, corn oil, sunflower seed oil and tea oil have a small proportion. Olive oil is generally purchased by rich families. For ordinary families, as a kind of high-end edible oil, a bottle of imported 250ml olive oil costs 39.9 yuan, rapeseed oil costs 14or16 yuan/kg and olive oil costs 100or120/kg, which is several times higher than other kinds of edible oil. In addition, olive trees are rarely planted in China and are rarely used to extract oil. Chinese people are used to eating soybean oil, peanut oil and other vegetable oils, and it is difficult to accept the new taste in a short time.
But with the rapid development of social level, people’s living conditions become better and better, spiritual and material culture is more and more rich, while enjoying the welfare brought by the country’s prosperity, so people are more and more pursuing their own health and longevity, it is the modern people’s attention to physical health, more and more people learn health knowledge, and pay more and more attention to health.
First of all, we should pay attention to health preservation from the beginning of eating. For example, we should eat vegetables made of olive oil, organic rice, organic vegetables, and so on. In addition, TV, media and other media spread the benefits of olive oil, so the society has started to use olive oil as a nutrition and health preserving food.
With the change of people’s consumption consciousness and the deepening understanding of olive oil, olive oil is welcomed by more and more consumers. Data shows that China’s annual consumption of olive oil is about 80000 tons from 2015 to 2017, and it continues to increase at an average annual rate of more than 12%. The annual consumption of olive oil is expected to reach about 100000 tons. The import tariff of olive oil is 10%, and China’s import volume of olive oil will be 54000 tons in 2019. Most olive oil brands are imported from Europe, with Spain dominating the market share of more than 80%.
At present, the leading brands in China’s imported olive oil market include Olivoila, Betis, MUELOLIVA, BORGES, Andasaludsia, FILIPPO BERIO, AGRIC, BELLINA, Carbonell, etc. Six of these brands are from Spain, two from Italy and one from Greece.
With the development of science and technology, new varieties will appear in the next few years, and consumers will have more choices. From the current market situation, several large edible oil manufacturers in China have started to sell more nutritious and healthy edible oils such as camellia oil, walnut oil and olive oil.
Generally speaking, from the perspective of market consumption, although China’s nutrition and health edible oil market is in its infancy, it caters to the trend of people’s higher and higher pursuit of health and nutrition. Therefore, nutrition and health edible oil will have broad market prospects and will be a new bright spot in China’s edible oil market.