In recent years, the upsurge of “hyaluronic acid skin care products and medical beauty” has pushed the industry leading enterprises Bloomage Biotech and Freda to consumers.
As a world-renowned bioactive material company, hyaluronic acid and other bioactive materials produced by Bloomage Biotech are well known in the industry. Some insiders have revealed that many large-scale enterprises such as Estee Lauder, Oreal, Unilever, and Coca Cola are all used hyaluronic acid raw materials produced by Bloomage Biotech.
In the industrialization level, the fermentation yield of Bloomage Biotech acid reached 12-14g / L, which was far higher than the industry optimal level of 6-7g / L reported in the literature, and was in the leading level in the world. The main quality parameters of its pharmaceutical grade products, such as nucleic acid, endotoxin and other impurities, are 1 / 50 and 1 / 20 of the values specified in the European Pharmacopoeia international standard respectively, and the product quality is far beyond the international standard.
Bloomage Biotech began to enter the terminal market in 2016, and in 2018, it began to adjust its business strategy, on the basis of maintaining the advantages of raw material business, it began to pay attention to the terminal product business. In addition to the comprehensive layout and implementation of multi brand strategy, it also focused on promoting online channels. It has formed a functional skin care brand matrix composed of Biohyalux, Aqualuna, QuadHA, MedRepair and other skin care brands.
In 2018, Bloomage Biotech’s production of hyaluronic acid has reached nearly 200 tons, and its raw materials have been sold to SK-II, L’Oreal, Estee Lauder and other international first-line brands in more than 40 countries and regions, such as the United States, European Union countries, South Korea and Japan. In 2018, the total sales volume of hyaluronic acid raw materials in China accounted for 86% of the global total sales volume, while Bloomage Biotech accounted for 36%, which means that more than one third of the hyaluronic acid products in the world are related to Bloomage Biotech. China is the largest producer and distributor of hyaluronic acid.
In the process of localization of hyaluronic acid, Freda is an unavoidable existence. As a large production base of ophthalmic drugs in China, Freda has focused on the research and development of hyaluronic acid for 37 years, and has a number of patented hyaluronic acid ingredients. It is the undisputed leader of China’s hyaluronic acid industry. Freda is not only the world’s leading R & D, production and application base of hyaluronic acid, but also the exclusive supplier of hyaluronic acid raw materials for many international first-line cosmetics enterprises.
As a leading enterprise of hyaluronic acid in China and a pioneer and leader of hyaluronic acid “stoste” skin care products, Freda beauty has been specializing in hyaluronic acid products for more than 30 years. Now it has created a product matrix with high cost performance, firmly occupying the market of mid-range skin care products.
Freda’s skin care brand “Rellet”, which specializes in hyaluronic acid skin care, has won the top two positions of the most favored China cosmetics brand by virtue of its deep strength and excellent reputation; Dr.Alva, who focuses on skin microecology and scientific skin care, takes two “sales first” achievements in probiotics mask and water milk market. Freda’s another skin care brand, Shreda moisturizing mask, made 30 million sales of single product, and made remarkable achievements in 618 in 2020.
Driven by the “2030 healthy China” series of national strategies, health consumption is further upgraded, and functional foods with efficacy and nutrition are favored by more and more people. In particular, on January 7, 2021, China Health Commission officially approved sodium hyaluronate as a new food raw material, which means that China will enter the era of localization of hyaluronic acid food, and sodium hyaluronate will become an important oral beauty raw material alongside collagen, which will undoubtedly inject a new force into China’s functional food industry.
In this new opportunity, Bloomage Biotech has launched hyaluronic acid snacks “Healing”, including chewable tablets, soft candy, American ginseng drink, bird’s nest drink and potato chips, as well as hyaluronic acid drinking water brand “Shuijiquan”, while Freda has launched a number of hyaluronic acid sodium drinks. The status of Bloomage Biotech and freda in China’s hyaluronic acid industry is equivalent to that of Yili and Mengniu in China’s dairy industry.