Bilibili is a high viscosity, high activity, high content quality video community with Barrages, user profile for the first line and coastal cities are guys born after 1990, fans and UP master have strong sticky relationship , video content is based on animation, Games and life-based, coorprate with Taobao, secondary peripheral, Ip derivatives with great cargo potential. Up Owners often get a lot of support from their fans for carrying content in their videos, because Bilibili users are willing to pay for quality content.