Compare Kuaishou and Douyin home page, there is a 30% chance you will see interface of whom you follow when you open Kuaishou APP, however, when you open Douyin APP, what you will see must be recommendation page. Product mix of Kuaishou takes social interaction as the main content and algorithm as the auxiliary content,the relationship chain effect is prominent, product form is more conducive to stabilize fans structure, and the discourse of Internet influencer is stronger.
On Kuaishou platform, we often see the following ways of Internet influencer promotion.
Embed advertisement into talent shows
Talent show is the mainstream content form of Kuaishou, mainly including music, dance, life skills and other content types. This way of promotion is to integrate product functions and skills through Internet influencers, to form memory points and influence consumers’ minds imperceptibly. It is more suitable for marketing scenarios such as rapid exposure of all kinds of brand products, new products and daily promotion of brand.
Embed advertisement into funny stories
This way is through funny or conflicts and other plots to expose brand, which is more suitable for the application scenarios of new products entering the market stage, product daily reputation building, and increasing product sales. It can quickly expose the brand image and establish the brand goodwill.
Live commerce is the mainstream form of making money on Kuaishou platform, food, clothing, cosmetics, stationery and other products are common types of live streaming, and the effect of selling commodities is also outstanding. Live commerce is that Kuaishou influencers make interaction with fans through live streaming function. It is mainly divided into two modes, respectively is special performance and common live streaming. It is generally applicable to new products entering market,E-commerce node period,and products popular all over the network. It is an effective way and can be precise and vertical, with high conversion rate.
Trying out products
This is an efficient way for Kuaishou influencer to try out the productpersonally , show the use effect of the product, highlight the performance and selling points of the product, share the experience of using the product, and guide users to buy by means of word-of-mouth recommendation.