1.Compared with other online marketing such as search engine and email, the trust-based communication mechanism of Social Media Marketing and the high initiative participation of users can influence the consumers’consumption decision more.
2.Sharing Information and discussing issues among people, and being able to effectively reach a consensus on a topic through constant interaction and refinement, provide a lot of opportunities for brands to be disseminated and amplified.
3.Social media users are sticky, stable, and well-targeted, providing a more targeted audience for brands.