Douyin is a short video social software incubated by Toutiao today. It was launched in September 20, 2016 and is a music short video community platform for all ages. Users can make the video more creative through the speed of video shooting, original special effects, filters, scene switching and other technologies. Douyin is mainly composed of electric and dance music, so most of the works on this platform are very rhythmic, and it is easy for viewers to immerse themselves in video content. Now, Douyin has become a way of entertainment for most Chinese.

Douyin has shown strong communication and selling capabilities. Many brands are not satisfied with opening the enterprise’s Douyin account only. More and more brands are actively seeking cooperation channels and resources at the Douyin communication level. There are two main forms of Douyin advertising:

1.Paid advertising on Douyin

splash screen ads

This advertisement is displayed when the Douyin APP starts., covering the main consumer of new generation.

information flow ads

Play Video

Advertising displays in the Douyin information flow content with original style,associated account is powerful to get more fans, it supports sharing mode, a variety of advertising styles and effect optimization ways.

Challenge round topic

This is based on the form of Douyin challenge round, to realize the demand of brand promotion ,new marketing method, attracting users to participate actively and complete brand exposure. 


A video heating tool specially designed for Douyin creators. It can not only effectively improve the video views, but also enhance the popularity of the video, and attract more interested users to interact and pay attention to it. This product has the characteristics of convenient operation and visual effect.

2.cooperation with INTERNET INFLUENCERS

According to the budget, select the right Douyin internet influencer, to conduct creative communication and video recording, determine the online time of the video and track the later release effect.