As the largest digital entertainment platform in China, Youku’s content system is composed of four main content matrixes of drama, variety show, film and animation, and eight vertical content groups of information, documentary, culture and finance, fashion life, music, sports, games and self channel, with the largest content library in China. More than 80% of the first-line TV dramas are gathered, and there are nearly 2000 copyrighted dramas, not to mention the coverage of variety shows, movies, animation and so on. Youku has a comprehensive coverage of mainstream users, with 580 million active users of multi screen terminals. In these aspects, Youku has an incomparable advantage over other platforms – sharing media influence.