youku video advertising

As the largest digital entertainment platform in China, Youku’s content system is composed of four main content matrixes of drama, variety show, film and animation, and eight vertical content groups of information, documentary, culture and finance, fashion life, music, sports, games and self channel, with the largest content library in China. More than 80% of the first-line TV dramas are gathered, and there are nearly 2000 copyrighted dramas, not to mention the coverage of variety shows, movies, animation and so on. Youku has a comprehensive coverage of mainstream users, with 580 million active users of multi screen terminals. In these aspects, Youku has an incomparable advantage over other platforms – sharing media influence.

Advantages of advertising on Youku

1.Strong user groups to enhance brand awareness and influence.

2.Powerful visual impact to transmit more rich three-dimensional content information.

3.The forms of advertisement that can’t be ignored and the innovative forms of advertisement.

4.More accurate audience coverage and efficient access.

advertising forms


Pause advertising

Corner sign advertising

rich and three-dimensional advertising information, complete content display and good user experience.
high advertising exposure, low interference, high conversion rate.
presented on PC, displayed according to the market viewed by users, with low price and good effect of getting traffic.

Mobile full screen advertising

True view advertising

displayed in the Pre-rolls position before video playing, the price is lower than the Pre-rolls, advertising click rate is high, cost is effective.
free duration, pays by effect.

Banner advertising

Splash screen advertising

Information flow advertising

occupies a unique position, high conversion rate, cost controllable.
with strong exposure rate, suitable for customers who need brand exposure.
displays in the original information form, with good user experience, can stimulate audience interaction and improve the click rate.