As the largest digital entertainment platform in China, Youku’s content system is composed of four main content matrixes of drama, variety show, film and animation, and eight vertical content groups of information, documentary, culture and finance, fashion life, music, sports, games and self channel, with the largest content library in China. More than 80% of the first-line TV dramas are gathered, and there are nearly 2000 copyrighted dramas, not to mention the coverage of variety shows, movies, animation and so on. Youku has a comprehensive coverage of mainstream users, with 580 million active users of multi screen terminals. In these aspects, Youku has an incomparable advantage over other platforms – sharing media influence.
Advantages of advertising on Youku
1.Strong user groups to enhance brand awareness and influence.
2.Powerful visual impact to transmit more rich three-dimensional content information.
3.The forms of advertisement that can’t be ignored and the innovative forms of advertisement.
4.More accurate audience coverage and efficient access.
Corner sign advertising
Mobile full screen advertising
True view advertising
Splash screen advertising
Information flow advertising