Weibo, a famous social media platform in China, was launched in August 2009. Users can access through a variety of mobile terminals such as PC and mobile phone, and realize real-time information sharing, communication and interaction in the form of text, picture, video and other multimedia. With the rapid development of mobile Internet, Weibo is based on information release and interactive communication, with a large number of users, becoming a huge traffic entrance.
In a word, Weibo is an information sharing and exchange platform to provide entertainment and leisure life services for the public, a great tool to measure the pulse of China and understand what the Chinese are discussing and which topics are trending. You can compare it with Twitter on that aspect.
So, Weibo is a great digital marketing tool to understand the Chinese market and which topics are relevant to your business.
Weibo marketing mainly includes four types of advertising, namely Fan Pass, Fan Headline, Display Advertisements, Weibo Search Engine Promotion, each type of advertising includes several different forms of expression, as follows:
Display ads are banners of various dimensions on different pages of the mobile and webpage versions of Weibo. When users click on the ads, they’re directed to the advertiser’s homepage.
Display Advertisements has following forms:
The first time to show 190 million daily life users of weibo, a single round of 20 million PV strong exposure.
New productivity changing tide direction–Strong impact perception, light consumption and social interaction.
Fourth place of attention flow on home page.(If you have read less than two stories, move forward in turn.)