Weibo, a famous social media platform in China, was launched in August 2009. Users can access through a variety of mobile terminals such as PC and mobile phone, and realize real-time information sharing, communication and interaction in the form of text, picture, video and other multimedia. With the rapid development of mobile Internet, Weibo is based on information release and interactive communication, with a large number of users, becoming a huge traffic entrance.
In a word, Weibo is an information sharing and exchange platform to provide entertainment and leisure life services for the public, a great tool to measure the pulse of China and understand what the Chinese are discussing and which topics are trending. You can compare it with Twitter on that aspect.
So, Weibo is a great digital marketing tool to understand the Chinese market and which topics are relevant to your business.
Weibo marketing mainly includes four types of advertising, namely Fan Pass, Fan Headline, Display Advertisements, Weibo Search Engine Promotion, each type of advertising includes several different forms of expression, as follows:
Fan Headline is mainly a lightweight promotion method with their own fans as the core, which can make blog posts appear in the first item of the account and the first item of the information flow of their own fans’ popular pages, so that fans don’t miss the important information of the account, they are blog posts with the word “popular”.
It displays on Attention Group, Special Attention Group, Popular Weibo Area and Popular Search Result Page, and its forms are big picture card, video card, focus picture card and panoramic picture card.
Special attention group
Popular Weibo area
Popular search result page
Big picture card
Focus picture card
Panoramic picture card