Weibo, a famous social media platform in China, was launched in August 2009. Users can access through a variety of mobile terminals such as PC and mobile phone, and realize real-time information sharing, communication and interaction in the form of text, picture, video and other multimedia. With the rapid development of mobile Internet, Weibo is based on information release and interactive communication, with a large number of users, becoming a huge traffic entrance.
In a word, Weibo is an information sharing and exchange platform to provide entertainment and leisure life services for the public, a great tool to measure the pulse of China and understand what the Chinese are discussing and which topics are trending. You can compare it with Twitter on that aspect.
So, Weibo is a great digital marketing tool to understand the Chinese market and which topics are relevant to your business.
Weibo marketing mainly includes four types of advertising, namely Fan Pass, Fan Headline, Display Advertisements, Weibo Search Engine Promotion, each type of advertising includes several different forms of expression, as follows:
The search bar on Weibo is always pre-loaded with search terms based on hot topics or advertising，and puts an account at or near the top of the results list when the suggested keywords are searched. The price for Weibo search engine promotion varies according to the popularity of keywords.
Weibo Search Engine Promotion has following forms:
Strong exposure–full screen display of search surprise, and maximize the use of visual impact to attract users’ attention.
Good for spread–Based on users’ real-time social search behavior, it can capture users’ real-time interests, effectively gather fans, detonate social circle and promote brand communication.
User opens weibo->Search for specified keywords->Show transparent animation->Click to jump activity details